• Philosophische Fakultät III
    • Institut für Asien- und Afrikawissenschaften

Archiv für Dezember 2014

Second Sex? Hang On

There is a power shift in the portrayal of couples in brand marketing.

By Sunaina Kumar

Open Magazine, 10 November 2014

Of all media, advertising most likes to view men and women, especially women, as stock characters. The woman is usually circumscribed to the kitchen or bedroom—as the nitpicky housewife, the sacrificial mother, or the sexpot. It’s old hat to discuss advertising stereotypes. But, apart from selling products, sometimes advertising shows us the way we lead our lives, or the way we ought to. A series of commercials on television seem to be changing the contours of the most frequently used trope in advertising, that of the married couple.

Link to the article: http://www.openthemagazine.com/article/living/second-sex-hang-on

10. Dezember 2014 | Veröffentlicht von Nadja-Christina Schneider | Kein Kommentar »
Veröffentlicht unter Allgemein